Mercedes Benz World forms part of a Daimler Chrysler Strategy for developing a new concept for the Mercedes-Benz brand.

These are designed  principally to raise public awareness of the contribution made by Mercedes-Benz to the heritage and tradition of motoring and for technological advances for the future.

Mercedes-Benz World Brooklands showcases the history of Mercedes-Benz in it’s new 18,500 sqm signature showroom building, which is

designed like a museum, taking the visitor into the heart of the building to the “brand gallery”. Along the journey through the building the visitor can learn about the history of Mercedes- Benz and Brooklands, as well as visit interactive brand experience installations to understand more about the technology used to build the cars.

In addition a multi purpose driving experience track forms part of the overall concept, providing further opportunity to reinforce the brand through customer experience.